Confectionery leader, Universal, announces strategic restructure and business evolution.
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Universal AU Pty Ltd, a market leader in the Australian and New Zealand confectionery industry, has announced a significant corporate restructure and rebranding.
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Positioning the company for accelerated growth and innovation, the transformation comes as Universal AU celebrates 40 years in the Australian confectionery industry in conjunction with reaching the milestone of $100 million in annual turnover for the first time in FY23/24.
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Over the past two years, the company has undertaken a comprehensive review and restructuring process, evolving from its original trading name, Sweet Season Pty Ltd, to Universal AU Pty Ltd.
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“The Company change reflects our expanded vision and the diverse markets we now serve,” explains Universal AU Managing Director, Justin Fengels. “At the same time, we are proud to maintain our beloved trading name, Universal Candy, which is testament to our heritage and enduring commitment to delivering high-quality, innovative confectionery products.”
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Reflecting the multi-faceted scope of the Universal AU business in 2024, the restructure has also seen the creation of five distinct, but interconnected, pillars:
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- Universal Candy: Continuing the company’s tradition of commitment to quality and innovative novelty confectionery that has enchanted customers for decades.
- Universal Licensing: Leveraging partnerships to offer a unique and diverse range of licensed confectionery products, combining popular culture with unrivalled confectionery expertise.
- Universal Gourmet: Introducing a selection of premium confectionery items, catering to the refined tastes of gourmet consumers.
- Universal Seasonal: Celebrating the festive spirit with a dedicated range of seasonal treats, designed to bring joy to every occasion.
- Universal Beverage: Expanding into the beverage market, offering innovative and refreshing drink options aligned with existing confectionery brands and themes.
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“The strategic realignment entrenched within these pillars acknowledges our sustained growth into new confectionery and affiliated markets,” says Fengels. “But all five remain firmly underpinned by the core values that have guided us for more than four decades. Our dedication to quality, innovation and customer satisfaction remain at the heart of everything we do.”
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Looking to the future, Universal AU Pty Ltd will continue to explore new opportunities in its ongoing journey for growth and innovation.
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“We are 100% committed to exceeding the expectations of our customers and stakeholders, ensuring that Universal AU remains a beloved name in confectionery and beyond for generations to come,” says Fengels.
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For further information please refer to the attached corporate profile or contact your Universal representative.
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Download Corporate Profile
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Universal AU Pty Ltd.
E: admin@universalcandy.com.au
P: (02) 9457 0511
W: universalau.com.au
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