Treating Australia to the world’s most iconic novelty confectionery since 1983.

Step into the wonderland of Universal.

Universal AU are the leading candy importers in Australia with a growing range of lollies, premium chocolates, beverages, sugar products and product licensing.

A simple vision: to share joy

In 1983 our founder, Jurgen Fengels (a young migrant from Germany), had a vision: to bring the world’s favourite confectionery brands to everyday Australians.

Since then, his humble family business has grown significantly to become the #1 novelty candy importer in Australia, and generations of Australians have grown up enjoying the best-selling candies and lollies that Universal AU acquires from overseas and local manufacturers.

Unrivalled distribution

Thanks to an unrivalled distribution network, Universal AU controls over 80% of the domestic novelty candy import market and has a growing footprint across Asia.

Our distribution partners supply confectionery from 148 wholesalers to over 40,000 retailers.

Learn more about Distribution

A growing portfolio

Our portfolio has also expanded beyond novelty confectionery. We have a Licensing division, and a Gourmet & Beverage division who partner with leading licensors, premium chocolates and novelty beverage brands from around the globe.

Always thinking. Always leading.
Always Exploring.

As the Australian novelty candy market evolves, we continuously work tirelessly to embrace it. Whatever opportunities the future holds, the values that shaped our success and our spirit of family will never change.

Discover how we can grow your
confectionery business together

Make an appointment with our team today.

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of Australia’s
novelty market
retail sales
imported a year
warehouse space

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